TAFE Western Sydney today launched the first stage of the #educatingrob Series 2 ‘Robs Campaign’ in western Sydney today.
100’s of aspiring western Sydney year 11 and 12 school students were puzzled and excited by the ‘presidential cavalcade’ comprising of a black hummer, the SUV security detail and campaign paraphernalia, along with 15 Lebanese drummers that made for a spectacular entry of ‘Candidate Rob’ to day 1 of his campaign trail.
Rob was met by 100’s of shouting fans “Rob, Rob, Rob” as he stepped up onto the stage and launched his campaign to ‘Choose TAFE Western Sydney in 2017’.
The campaign follows ‘character Rob’s’ success at TAFE Western Sydney in Series 1 of #educatingrob, where Rob studies his Automotive Apprenticeship and his Diploma of Communications. After graduating, a proud moment for his Parents and Family, Rob gains a job at the Auto-mechanics. So impressed with his life changing experience at TAFE Western Sydney, Rob decides to set off on a campaign trail to promote the “fantasticness of TAFE Western Sydney and encourage others to ‘shape their futures’ at the greatest Vocational Education and Training Institution in the world.”
The ‘Vote for Rob to visit your School’ campaign encourages school students to vote for ‘Candidate Rob’ and his entourage to visit their schools and share his story of his experience at TAFE Western Sydney and to encourage school leavers to consider TAFE Western Sydney as a viable further education option after they leave school.
Candidate Rob’s opening speech: “As Morgan Freeman once said in ‘The Shawshanks Redemptions’, I have a dream. A dream where school leavers and their parents see TAFE Western Sydney for the outstanding vocational education and training institution that it is. A dream where I can get people like you to seriously consider choosing TAFE Western Sydney for 2017. And a dream where everyone gets free kebabs. This dream is why I am launching a campaign to get you to choose TAFE Western Sydney in 2017” was met with much applause, resulting in the audience to shout “Rob for President!”
The School Vote campaign will run for the next two weeks and will be followed by the launch of a 4 chapter series entitled “Robs Campaign” in August 2016.
In 2015 Rob was part of the successful Daily telegraph campaign “Fair go for the west” and in 2016 he has taken that role on again as ambassador for the “GO WEST” campaign. Western Sydney is rapidly becoming the epicentre of an unprecedented construction boom that will deliver jobs and secure the future of its burgeoning youth. But the job is not done. Not by a long shot. There remains a significant bias in public funding away from this great region. The west is still short changed in government spending on education, health, transport and the arts.
Along with the ambassadors and the western Sydney people, The Daily Telegraph is reprising the Go West campaign to capitalise on the outstanding success of the last two years to drive a better deal for Western Sydney.
Rob is really passionate about western Sydney and its people and is proud to be part of this campaign and even prouder to call the west home.
Rob Shehadie has teamed up with TAFE western Sydney for a hilarious and informative campaign that has been a success amongst school leavers and those looking for a career.
TAFE Western Sydney are so impressed by the way the campaign has cut through to the youth market and how Rob Shehadie has opened people’s eyes to the awesome experience and courses that TAFE Western Sydney offer.
Check out the new web series that Rob Shehadie stars in. He has teamed up with TAFE Western Sydney institute to help promote the amazing courses that they have on offer and to help reduce youth unemployment in western Sydney.